eSign - AllianceBernstein
Allowing users to view and sign documents on the go.
The Need
AllianceBernstein is a global research & investment management firm with institutional, retail, and high-net-worth investors. Working on a team with iOS developers, UI & UX designers, and a project manager, we were tasked with creating a mobile and web feature called eSign. eSign’s goal was to allow clients to sign and view documents using our mobile app.
Documents requiring only a signature (eSign documents) were to be signed in-app, while documents requiring completion of multiple fields (DocuSign documents) were to reroute clients to sign on the web due to business and technical constraints.
The Role & Responsibilites
I was the lead user researcher and UX designer in charge of bringing the eSign feature to the mobile app. The team was comprised of a project manager, a business analyst, 2 UX designers, a UI designer, 2 QA associates, and web & iOS developers. I was tasked with:
Designing, wireframing, and prototyping the app user experience
Copywriting for the feature and altering our web page to match the changes
Conducting usability testing and iterating on distillation’s from the feedback
Lead intra and inter team meetings to discuss designs, business requirements, technical needs, legal constraints, and information security risks
The Design Process
Sketching & Wireframing
We began the design process by sketching all potential screens instead of conducting initial user research, as we aimed to mimic Bernstein.com’s existing eSign functionality in terms of information architecture and signing flow. We then worked on determining points of entry and the feature’s in-app location.
Usability Testing
We created a higher fidelity clickable prototype and used it to conduct usability testing with 5 people in a series of 30 minute sessions. Beforehand, we worked with the team’s UX lead to design a research plan and script.
We aimed, at a high level, to determine whether the feature was clear, intuitive, and easy to use. More specifically, the research questions we set out to answer were:
Would users use this feature?
Is the feature easy to understand without instruction?
What do users think about eSign’s in app location and it’s information architecture?
How do users feel about having to go to Bernstein.com to sign DocuSign documents while they can sign eSign documents on the app?
Users interviewed began their journey to sign an eSign document and then a DocuSign document with a push notification, concluding the test after being redirected to Bernstein.com to sign the latter document. User feedback was both emotive and startling, especially on several screens.
Iterating
Based on the results of the first round of usability testing, clients were confused and frustrated about multiple facets of their signing experience. To address several of the reactions in the images above, we made following corresponding design changes:
DocuSign notification:
Changed the copy for rerouting users to Bernstein.com to be more succinct & clear to mitigate frustration & confusion
Signing screen:
Got rid of the two signing options and automatically sent users to their default signing method
Forced scroll to the bottom of the document to ensure users read the agreement for both legal and personal reasons
Confirmation screen:
Shortened the copy
Added ability to see signed docs instead of having to call the advisory team, and changed copy to reflect this
Got rid of the Done button
Docs to Sign screen:
Made the visual differences between eSign and DocuSign documents obvious & clear
Changed the visual design so that it did not look like the notifications screen
Added a tooltip explaining why DocuSign docs reroute users to Bernstein.com
Usability Testing Round II
After re-designing several screens, we wrote a plan with hopes to mitigate confusion and security concerns. This time, the research questions were:
Does the DocuSign signing process cause confusion or frustration?
We expected a level of slight frustration due to DocuSign’s technical constraints but hypothesized that users would not be confused or feel unsafe/insecure, and would return to the app to sign documents in the future
Is the eSign signing flow intuitive & easy to use?
Does the Signed Docs tab make sense to users?
Does the DocuSign push notification process cause confusion or frustration?
Business stakeholders were concerned that clients would be very frustrated having to re-sign in on a Bernstein.com browser immediately after being redirected there from a DocuSign notification detail screen